Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Understanding and Advancing Service Experience Co-creation (2015)
- Understanding and managing customer experiences (2022)
- Understanding and managing engagement journeys (2024)
- Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms (2022)
- Unethical practices in the interactive sales environment: – A framework and agenda for future research. (2014)
- Unraveling the practices of "productization" in professional service firms. (2011)
- Using AI in the creation of municipality slogans
(2024) - Using AI in the creation of municipality slogans
(Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023) (2023) - Using artificially generated pictures in customer-facing systems: an evaluation study with data-driven personas (2022)
- Using machine learning to predict ranking of webpages in the gift industry: Factors for search-engine optimization (2019)
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