Postdoctoral researcher Ilkka Kaate - UTU Research Portal

Ilkka Kaate
Postdoctoral researcher

Marketing (Department of Marketing and International Business)
Open University and Continuous Learning (Educational Affairs)

iokaat@utu.fi

: https://orcid.org/0000-0002-9429-3566

Digital marketing; personas; HCI

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AI representing personas representing user groups: Applying the agency theory to examine interaction challenges of conversational personas as decision-making tools (2026)
- Decision Support Systems
Salminen, Joni; Jung, Soon-Gyo; Kaate, Ilkka; Xuan, Trang Thi Thu; Azem, Jinan Y.; Aldous, Kholoud Khalil; Amin, Danial; Jansen, Bernard J.
From Priming Modalities to Educational AI Chatbot Engagement: A Study of 67 Learners (2026)
- International Journal of Human-Computer Interaction
Xuan, Trang; Salminen, Joni; Kaate, Ilkka; Ahmed, Farhan; Amin, Danial; Patil, Rajat; Jung, Soon-Gyo; Azem, Jinan Y.; Jansen, Bernard J.
Large Language Models in Human–Computer Interaction (2026) Artificial Intelligence and Large Language Models : A Scientific Perspective Amin, Danial; Salminen, Joni; Jansen, Bernard J.; Kaate, Ilkka; Akhtar, Waleed
Deepfake user personas for good - from maleficent to helping users (2025) Kaate, Ilkka
Demographics do not matter? : Exploring the impact of gender and ethnicity on users’ identification with AI-generated personas (2025)
- International Journal of Human-Computer Studies
Kaate, Ilkka; Salminen, Joni; Jung, Soon-Gyo; Santos, Joao; Aldous, Kholoud; Häyhänen, Essi; Azem, Jinan; Bernard, J Jansen
How Can Intelligent Persona Systems Support Online Advertisers’ Daily Work Tasks? (2025) The Design of Human-Centered Artificial Intelligence for the Workplace Salminen, Joni; Kaate, Ilkka; Olkkonen, Rami; Yang, Yanwu; Jung, Soon-Gyo; Jansen, Bernard J.
Is Deepfake Diversity Real? Analyzing the Diversity of Deepfake Avatars (2025)
- Expert Systems with Applications
Kaate, Ilkka; Salminen, Joni; Al Tamime, Reham; Jung, Soon-gyo; Jansen, Bernard J.
The Dilemma of Synthetic Users : Examining the Role of Generative AI in Creating User Personas
(Presentation at the XLV International VAKKI Symposium: Communicational Relations, 2025) (2025) Salminen, Joni; Kaate, Ilkka; Amin, Danial; Jansen, Bernard, J.
The ‘fourth wall’ and other usability issues in AI-generated personas : comparing chat-based and profile personas (2025)
- Behaviour and Information Technology
Kaate, Ilkka; Salminen, Joni; Jung, Soon-Gyo; Santos, Joao M.; Hayhanen, Essi; Xuan, Trang; Azem, Jinan Y.; Jansen, Bernard
When Personas Talk to You : Evaluating the Evolution of User Personas from Static Profiles to Conversational User Interfaces (2025) DIS '25: Proceedings of the 2025 ACM Designing Interactive Systems Conference Kaate, Ilkka; Salminen, Joni; Jung, Soon-Gyo; Xuan, Trang Thi Thu; Azem, Jinan Y.; Santos, Joao M.