Bidyut Balo
 M.Sc., MBA

    • Doctoral Researcher, 
    Marketing (Department of Marketing and International Business)


bidyut.k.balo@utu.fi




: https://orcid.org/0000-0001-8372-0385

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My research focuses on exploring the role of customer experience in sustainability contexts.

Service Research, Customer Experience, Journeys, Customer Experience in Sustainability Context

Bidyut Kumer Balo is a Doctoral Researcher in Marketing at the Turku School of Economics, University of Turku. 



My PhD research is centered on service research, with a specific focus on the role of customer experience in sustainability contexts. My broader research interests include customer experience, customer/consumer journeys, and customer engagement. 




Last updated on 2024-19-09 at 10:38