Johanna Horppu
 PhD

    Marketing (Department of Marketing and International Business)


johanna.horppu@utu.fi

interpretative consumer research; technology; consumer privacy; sociomaterialism; creative research methods

I work as a researcher in the RouDon project (2026-2027), which aims to explore and identify strategies for routinizing blood donation behaviour in a socially accelerated society.





Last updated on 21/01/2026 01:20:47 PM