To use branded keywords or not? Rationale of professional search-engine marketers for brand bidding strategy
(Presentation at the 13th Global Brand Conference 2018)
: Juuso Lyytikkä, Joni Salminen, Bernard J. Jansen
: Global Brand Conference
: 2018
To use branded keywords or not? Rationale of professional search-engine marketers for brand bidding strategy
(Presentation at the 13th Global Brand Conference 2018)
: Juuso Lyytikkä, Joni Salminen, Bernard J. Jansen
: Global Brand Conference
: 2018