Leila Hurmerinta

- University Lecturer,
Marketing (Department of Marketing and International Business)

leila.hurmerinta@utu.fi

Rehtorinpellonkatu 3

Turku

1 of 10

Unexpected utilization of servicescape dimensions to support customers experiencing vulnerabilities (2026)
- Journal of Services Marketing
Sandberg, Birgitta; Hurmerinta, Leila; Leino, Henna M.; Paananen, Jenny
Experiential Avoidance Related to Leisure Time Physical Activity (2025)
- Leisure Sciences
Sandberg, Birgitta; Hurmerinta, Leila; Kangasniemi, Anu; Leino, Henna M.
Multi-actor support received by children for physical activity : hearing children’s voices (2025)
- Global Health Promotion
Leino, Henna M.; Ahokas, Ira; Hurmerinta, Leila; Husu, Pauliina; Kokko, Sami; Saarimaa, Riikka; Sandberg, Birgitta; Tapio, Petri; Vasankari, Tommi; Villberg, Jari; Vähä-Ypyä, Henri
A new tramway and the formation of emotional commuting experiences (2024)
- Transportation Research Part F: Traffic Psychology and Behaviour
Sandberg, Birgitta; Hurmerinta, Leila; Helminen, Ville; Leino, Henna M.; Vasankari, Tommi
A strengths-based approach to vulnerability: co-creating transformative value through art-based interventions in healthcare (2024)
- Proceedings of the Annual Macromarketing Conference
Proceedings of the 49th Macromarketing Conference Leino, Henna M.; Hurmerinta, Leila; Paananen, Jenny; Sandberg, Birgitta
Boosted by failure? Entrepreneurial internationalisation as a cyclical learning process (2024)
- European Journal of International Management
Hurmerinta, Leila; Nummela, Niina; Paavilainen-Mäntymäki, Eriikka
Embedded residencies fostering inclusion and service ecosystem sustainability (2024)
- Proceedings of the Annual Macromarketing Conference
Proceedings of the 49th Macromarketing Conference Leino, Henna M.; Hurmerinta, Leila; Sandberg, Birgitta
Multitemporality in IB fieldwork – defining the temporality of the phenomenon, informants and researcher
(2024) AIB UK & Ireland 2024 Chapter Conference Hassett, Melanie; Hurmerinta, Leila; Paavilainen-Mäntymäki, Eriikka
Temporal Distance and Theorizing in International Business Research – Ontological and Epistemological Considerations
(Presentation at the European International Business Academy Annual Conference (EIBA) 2024) (2024) Hassett, Melanie; Hurmerinta, Leila; Paavilainen-Mäntymäki, Eriikka
Time and dynamism in the Helsinki internationalization process model (2024) The Helsinki internationalization process model : Foundations and future agenda Paavilainen-Mäntymäki Eriikka; Hurmerinta Leila