Isadora Gasparin

- Doctoral Researcher,
Marketing (Department of Marketing and International Business)

isadora.gasparin@utu.fi

Customer Journeys; Customer Experience; Omnichannel Marketing

Designing transformative service initiatives (TSIs) in polarised contexts : a framework for effective practice (2025)
- Journal of Services Marketing
Russell-Bennett, Rebekah; Gasparin, Isadora; Gnusowski, Marek; Vredenburg, Jessica; Ahmed, Junaid; Ercan, Selen
Omnichannel as a Consumer-Based Marketing Strategy (2023)
- Revista de Administracao Contemporanea
Gasparin Isadora, Slongo Luiz Antonio
Challenging the "integration imperative": A customer perspective on omnichannel journeys (2022)
- Journal of Retailing and Consumer Services
Gasparin Isadora, Panina Ekaterina, Becker Larissa, Yrjölä Mika, Jaakkola Elina, Pizzutti Cristiane