Toponyms as carriers of heritage: implications for place branding

: Hakala Ulla, Sjöblom Paula, Kantola Satu-Päivi

Publisher: Emerald

: 2015

: Journal of Product and Brand Management

: 24

: 3

: 263

: 275

: 13

: 1061-0421

DOI: https://doi.org/10.1108/JPBM-05-2014-0612