Marketing
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- Markkinointi arvon muodostumisen prosessina ja sen yhteys yrittäjyyden mahdollisuusprosessiin - tapaustutkimus kuuden yrityksen alkutaipaleelta (2014)
- Masculinism (2016)
- Mastering the free-to-fee service transition in business markets: A taxonomy, roadmap, and agenda for academic inquiry (2017)
- Match made in heaven or hell: When and how are value-driven selling and purchasing approaches aligned? (2018)
- Materializing gender: Customer experience in sex toy retailing (Poster 14th ACR Gender, Marketing and Consumer Behavior Conference, October 9-11, 2018) (2018)
- Measuring B2B social selling: Key activities, antecedents and performance outcomes (2022)
- Measuring consumer experiences and enhancing personal well-being through self-tracking technology (2015)
- Measuring emotions in consumer experiences with the self-tracking method (2018)
- Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websites (2022)
- Memorial playgrounds: Special ways of coping with extreme loss (2022)
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