Managing customer participation to co-create value in knowledge intensive business services
: Mekhail Mustak, Aino Halinen, Elina Jaakkola
: AMA SERVSIG International Service Research Conference
: 2012
: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012
: 978-952-232-170-1
: http://hdl.handle.net/10138/36614