Managing customer participation to co-create value in knowledge intensive business services




Mekhail Mustak, Aino Halinen, Elina Jaakkola

AMA SERVSIG International Service Research Conference

2012

Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012

978-952-232-170-1

http://hdl.handle.net/10138/36614




Last updated on 2024-26-11 at 14:12