Market shaping motivations in sustainability contexts (Presentation at the 41st Industrial Marketing and Purchasing (IMP) Conference in Gothenburg, Sweden 2025) - UTU Research Portal

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Market shaping motivations in sustainability contexts
(Presentation at the 41st Industrial Marketing and Purchasing (IMP) Conference in Gothenburg, Sweden 2025)

: Flaig, Alexander; Syväri, Mariia; Nordberg-Davies, Sini; Haaja, Eini

: Industrial Marketing and Purchasing Conference

: 2025

: https://mkon.nu/imp_2025