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    Marketing

    University of TurkuDepartment of Marketing and International Business » »


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    Persons
      
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    • Aledin, SamilHoffrén, ViljamiHorppu, Johanna
    • Balo, BidyutHurmerinta, Leila
    • Filipe Agostinho, RafaelJaakkola, Elina
    • Flaig, AlexanderKaate, Ilkka
    • Gasparin, IsadoraKauvosaari, Olga
    • Hakala, UllaKöhler, Outi
    • Halinen-Kaila, AinoKyrö, Jari
    • Hietanen, LauriLunden, Anna
    • Leino, HennaLuukka, Timo
    • Martola, Timo


    Publications
      
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    14 of 69
      
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    • Culture is the message': The status of cultural capital and its effect on a city's brand equityCustomer Engagement in Utilitarian vs. Hedonic Service Contexts  (2011)
    • Current, Potential and Future Trajectories for Interdisciplinarity across Service and Design Research  (2025)
    • Customer engagement behaviours and value co-creationCustomer experience management in B2B markets : CXM value propositions and archetypical CXM strategies  (2016)
    •   (2024)
    • Customer experience: fundamental premises and implications for researchCustomer experience management in hospitality: A literature synthesis, new understanding and research agenda  (2020)
    • 2025
    • Customer Experience Management in Business Markets : Strategic Roles of Target Experiences  (2022)
    •   (2018)
    • Customer Participation and Value Creation: A Systematic Review and Research Implications  (2013)
    •   (2012)

    Last updated on 02/02/2022 01:17:01 AM

    UTU Research Portal