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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business


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    Persons
      
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    • Balo, BidyutNieminen, Aleksi
    • Filipe Agostinho, RafaelNordberg-Davies, Sini
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Hurmerinta, Leila
    • Jaakkola, Elina
    • Kaate, Ilkka
    • Kauvosaari, Olga
    • Köhler, Outi
    • Kyrö, Jari
    • Lehto, Sissi
    • Lunden, Anna
    • Luukka, Timo
    • Martola, Timo
    • Mustak, Mekhail


    Publications
      
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    14 of 67
      
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    •   (2024)
    •   (2020)
    • Customer experience management in B2B markets : CXM value propositions and archetypical CXM strategies  (2025)
    • Customer Experience Management in Business Markets : Strategic Roles of Target Experiences  (2022)
    • Customer experience management in hospitality: A literature synthesis, new understanding and research agenda  (2018)
    • Customer Participation and Value Creation: A Systematic Review and Research Implications  (2013)
    • Customer participation: Conceptual foundations and empirical insights  (2012)
    • Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective  (2019)
    • Customer participation management: Developing a comprehensive framework and a research agenda  (2016)
    • Customer portfolio analysis practices in different exchange contexts  (2007)

    Last updated on 2022-02-02 at 01:17

    UTU Research Portal