Dr. Ulla Hakala is a Senior Advisor in Marketing at the Turku School of Economics, University of Turku and Associate Professor at the University of Jyväskylä, Finland. Her research interests lie in branding and marketing communications. Within those areas she has conducted research on place branding, rebranding, wellness branding, country image, brand equity and TOMA, brand heritage and cultural heritage, as well as cultural differences in brand perceptions. In 2015, she chaired the 10th Global Brand Conference (Academy of Marketing’s SIG) at her university.

Dr. Ulla Hakala is a Senior Advisor in Marketing at the Turku School of Economics, University of Turku and Associate Professor at the University of Jyväskylä, Finland. Her research interests lie in branding and marketing communications. Within those areas she has conducted research on place branding, rebranding, co-branding, wellness branding, country image, brand equity and TOMA, brand heritage and cultural heritage, as well as cultural differences in brand perceptions.

Ulla Hakala holds a doctoral degree in marketing and she currently works as a Senior Advisor in marketing at Turku School of Economics, Department of Marketing. She is Asoociate Professor in areas of Brand Management and Marketing Communications at Jyväskylä University School of Business and Economics. She is a reviewer for several journals and conferences. At Turku School of Economics, Ulla has supervised theses in doctoral, master, bachelor and eMBA levels and lectured basic and advanced level courses on marketing communications, advertising and strategic brand managemen. In her teaching and research Ulla underlines the importance of international relations and company collaboration.