Henna Leino
D. Sc.
Department of Marketing and International Business henna.leino@utu.fi +358 29 450 4068 +358 50 505 7869 Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-3695-5733 |
Customer needs and experiences within services, family member as a customer, emotions, care services
Turku Institute for Advanced Studies (TIAS)
Henna works as a postdoctoral researcher in Turku Institute for Advanced Studies (TIAS). Her TIAS research project is entitled 'Fostering sustainable service systems through family member service inclusion'. Before this she worked in the STYLE project (funded by the Strategic Research Council at the Academy of Finland) at Turku School of Economics.
Simultaneously with doctoral studies she worked in two different TEKES funded projects, both related to emotions research. Her key areas of research interests are: service system resilience, customer needs, customer experience, family members as service customers, emotions and emotional value in healthcare and nursing services. Her doctoral research study concerned the vulnerabilities, needs, and experiencs of nursing service customers. In addition to service studies she has taken studies in psychology to deepen her understanding on emotions and human needs.
Henna's previous work experience builds mainly on project management in marketing communications (2006-2015), especially within the area of place branding and place marketing. As a project leader and project manager she has been responsible for key accounts (mainly Finnish public sector organisations), has participated in the customers’ strategy development and coordinated marketing communications projects. In addition, intraorganisation product and service development were included in her responsibilities. Before this she worked for Silja Line Ltd. (2000-2005) in various assignments: as a marketing communications assistant, as an assistant in the frequent traveller department and in sales and customer service assignments.
Teaching experience of being a supervisor for a Master's Thesis group (year 2016) and Bachelor's Thesis groups since 2017 in International Business at Turku School of Economics.
- Secondary service exclusion challenging family members’ resilience and well-being (2025) NVEST Conference 2025: Uncertainty and Resilience in Changing Societies, Abstract Book Leino, Henna M.
(Abstract) - A new tramway and the formation of emotional commuting experiences (2024)
- Transportation Research Part F: Traffic Psychology and Behaviour
(A1 Refereed original research article in a scientific journal) - A strengths-based approach to vulnerability: co-creating transformative value through art-based interventions in healthcare (2024)
- Proceedings of the Annual Macromarketing Conference
(A4 Refereed article in a conference publication ) - Balanced Centricity to reduce the impact of disruptive shocks on service systems
(Presentation at the Frontiers in Service Conference 2024) (2024) Leino, Henna; Davey, Janet; Johns, Raechel
(Other publication) - Embedded residencies fostering inclusion and service ecosystem sustainability (2024)
- Proceedings of the Annual Macromarketing Conference
(A4 Refereed article in a conference publication ) - Käyttäjälähtöinen ekosysteemin huomiointi – metapalvelu osallisuutta tukemassa (2024) Social Work Research Conference 2024 - Effective Social Work in Changing Environments, Book of Abstracts Svenlin, Anu-Riina; Lehto-Lundén, Tiina; Mickelsson, Jacob; Leino, Henna; Moilanen, Johanna; Särkikangas, Ulla
(Abstract) - Strengths-based service solutions: mapping a way forward in marketplace vulnerabilities (2024) A Research Agenda for Service Marketing Davey Janet, Johns Raechel, Leino Henna M.
(B2 Non-refereed book chapter or chapter in a compilation book) - Escapism or Integration? Family Constellations Reflecting on the Leisure-Time Physical Activity of Adults, Leisure Sciences (2023)
- Leisure Sciences
(A1 Refereed original research article in a scientific journal) - How do clowns listen?
(Conference abstract: the 7th Nordic Interdisciplinary Conference on Discourse and Interaction 2023) (2023) Abstract book Paananen Jenny, Leino Henna, Sandberg Birgitta, Hurmerinta Leila
(Other publication) - ”Kyl te olette sit ihmeellisii!” Sairaalaklovnit tuomassa iloa ja osallisuutta muistisairaille asukkaille / ”You two are so peculiar!” Hospital clowns bringing joy and inclusion for residents with dementia (2023) Leino Henna M., Hurmerinta Leila, Paananen Jenny, Sandberg Birgitta
(Other publication) - Liikkumisen palapeli perheissä – miten sovittaa osat yhteen? (2023) Leino Henna, Hurmerinta Leila, Sandberg Birgitta, Kokko Sami, Lyytimäki Jari, Tapio Petri, Vasankari Tommi
(Other publication) - Resource scarcity and multi-actor vulnerability: building service resilience for reciprocal and transformative value outcomes
(Presentation at the Frontiers in Service Conference 2023) (2023) Davey Janet, Leino Henna M., Johns Raechel
(Other publication) - Service research perspective to transformative art-based interventions for persons with dementia
(Poster presentation at the 33rd Alzheimer Europe Conference 2023) (2023) Leino Henna M., Hurmerinta Leila, Immonen Annikka, Sandberg Birgitta
(Other publication) - Service system resilience under resource scarcity: from vulnerability to balanced centricity (2023)
- Journal of Services Marketing
(A1 Refereed original research article in a scientific journal) - Sports Clubs Can Contribute to the Physical Activity of Children and Adolescents in More Diverse and Sustainable Activities (2023) Kokko Sami, Ahokas Ira, Leino Henna, Lyytimäki Jari, Raudasoja Iina, Simula Mikko, Tapio Petri, Vasankari Tommi
(D4 Published development or research report or study ) - Time-related aspects of commute well-being (2023)
- Transportation Research Part F: Traffic Psychology and Behaviour
(A1 Refereed original research article in a scientific journal) - Työmatkoista hyvinvointia tänään ja tulevaisuudessa (2023) Sandberg Birgitta, Hurmerinta Leila, Leino Henna, Lehtonen Esko, Lyytimäki Jari
(Other publication) - Urheiluseurat voivat liikuttaa lapsia ja nuoria entistä monipuolisemmin ja kestävämmin (2023) Kokko Sami, Ahokas Ira, Leino Henna, Lyytimäki Jari, Raudasoja Iina, Simula Mikko, Tapio Petri, Vasankari Tommi
(D4 Published development or research report or study ) - Using metaservices to facilitate the timing of health and social care for customers
(Presentation at the Frontiers in Service Conference 2023) (2023) Mickelsson J., Leino H. M., Särkikangas U.
(Other publication) - Autonomy or Security? Core Value Trade-Offs and Spillovers in Servicescapes for Vulnerable Customers (2022)
- Journal of Service Research
(A1 Refereed original research article in a scientific journal)