Education

M.Sc. (Econ. & Bus. Admin.),

Marketing major, Accounting and Finance minor, 2025

B.Sc. (Econ. & Bus. Admin.)

Accounting and Finance major, Marketing minor, 2022

Academic Roles

Project Researcher

Department of Marketing and International Business, University of Turku, 08/2025 - 12/2025

Research Assistant

Department of Accounting, Aalto University, 2024

My current research explores consumers’ hyperopic (excessively farsighted) decision-making tendencies. I approach hyperopia from a motivational-psychology perspective, focusing specifically on the interplay between identity and self-regulation underlying decision-making. Theories I draw on include self-control theory, self-determination theory and motivated identity construction theory. This research contributes to a better understanding of consumer decision-making and consumer well-being.