G4 Monograph dissertation

Customer Experience Management in Business Markets : Strategic Roles of Target Experiences

Authors: Panina Ekaterina

Publisher: University of Turku. Turku School of Economics

Publishing place: Turku

Publication year: 2022

ISBN: 978-951-29-8954-6

eISBN: 978-951-29-8955-3

Publication's open availability at the time of reporting: Open Access

Publication channel's open availability : Open Access publication channel

Web address : https://urn.fi/URN:ISBN:978-951-29-8955-3

Self-archived copy’s web address: https://urn.fi/URN:ISBN:978-951-29-8955-3