Isadora Gasparin
isadora.gasparin@utu.fi ORCID identifier: https://orcid.org/0000-0002-8799-7098 |
Areas of expertise
Customer Journeys; Customer Experience; Omnichannel Marketing
Customer Journeys; Customer Experience; Omnichannel Marketing
Publications
- Omnichannel as a Consumer-Based Marketing Strategy (2023)
- Revista de Administracao Contemporanea
(A1 Refereed original research article in a scientific journal) - Challenging the "integration imperative": A customer perspective on omnichannel journeys (2022)
- Journal of Retailing and Consumer Services
(A1 Refereed original research article in a scientific journal)