A1 Refereed original research article in a scientific journal

Customer Participation and Value Creation: A Systematic Review and Research Implications



Authors: Mustak Mekhail, Jaakkola Elina, Halinen Aino

Publisher: Emerald

Publication year: 2013

Journal: Managing Service Quality (jatkuu nimellä: Journal of Service Theory and Practice)

Journal name in source: MANAGING SERVICE QUALITY

Journal acronym: MANAG SERV QUAL

Volume: 23

Issue: 4

First page : 341

Last page: 359

Number of pages: 19

ISSN: 0960-4529

DOI: https://doi.org/10.1108/MSQ-03-2013-0046(external)


Abstract
Originality/value - This paper provides a structured overview of the empirical and conceptual research addressing customer participation and brings forth evidences regarding its value outcomes, thereby contributing to extant knowledge on value creation.


Research Areas



Last updated on 2024-26-11 at 23:52