A1 Refereed original research article in a scientific journal

Customer Participation and Value Creation: A Systematic Review and Research Implications



Authors: Mustak Mekhail, Jaakkola Elina, Halinen Aino

Publisher: Emerald

Publication year: 2013

Journal: Managing Service Quality (jatkuu nimellä: Journal of Service Theory and Practice)

Journal name in source: MANAGING SERVICE QUALITY

Journal acronym: MANAG SERV QUAL

Volume: 23

Issue: 4

First page : 341

Last page: 359

Number of pages: 19

ISSN: 0960-4529

DOI: https://doi.org/10.1108/MSQ-03-2013-0046


Abstract
Originality/value - This paper provides a structured overview of the empirical and conceptual research addressing customer participation and brings forth evidences regarding its value outcomes, thereby contributing to extant knowledge on value creation.


Keywords:
Customer participation, Customers, Literature review, Managers, Offerings creation, Value outcomes


Research Areas



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