A4 Refereed article in a conference publication
Customer participation: Conceptual foundations and empirical insights
Authors: Mekhail Mustak, Elina Jaakkola, Aino Halinen
Editors: Jacob Mickelsson, Anu Helkkula
Conference name: AMA SERVSIG International Service Research Conference
Publication year: 2012
Book title : Search Results Web results Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012
ISBN: 978-952-232-170-1