Bidyut Balo
 M.Sc., MBA

    • Doctoral Researcher, 
    Marketing (Department of Marketing and International Business)


bidyut.k.balo@utu.fi




ORCID identifier: https://orcid.org/0000-0001-8372-0385

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Areas of expertise
My research focuses on exploring the role of customer experience in sustainability contexts.

Research community or research topic
Service Research, Customer Experience, Journeys, Customer Experience in Sustainability Context

Biography

Bidyut Kumer Balo is a Doctoral Researcher in Marketing at the Turku School of Economics, University of Turku. 



Research

My PhD research is centered on service research, with a specific focus on the role of customer experience in sustainability contexts. My broader research interests include customer experience, customer/consumer journeys, and customer engagement. 



Publications

Last updated on 19/09/2024 10:38:17 AM