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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Service innovation in networks: A systematic review and implications for B2B researchService journey quality: conceptualization, measurement and customer outcomes (2014)
(2021)
2021
Service research perspective to transformative art-based interventions for persons with dementia
(Poster presentation at the 33rd Alzheimer Europe Conference 2023) (2023)
Servitization as reinforcement, not transformation (2017)
“Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships2018
Sisäisesti vahva. Sisäisten suhteiden dynamiikka markkinaorientoituvassa yrityksessä: markkinoinnin, myynnin ja viestinnän vuorovaikutus (2021)
(2016
Social capital approach on Enterprise 2.0: a multiple case studySocial Media Espionage - A Strategic Grid (2015)
(2015)