Sadness Bright as Glass - The acceptance of emotionally sensitive radical innovation

: Hurmerinta Leila, Sandberg Birgitta

Publisher: Routledge

: 2015

 Journal of Marketing Management

: 31

: 9-10

: 918

: 939

: 22

: 0267-257X

DOI: https://doi.org/10.1080/0267257X.2015.1037784