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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Operationalising brand heritage and cultural heritage (2011)
Operationalizing corporate brand heritage (2018)
Opportunities for value-based selling in an economic crisis: Managerial insights from a firm boundary theory (2020)
Opportunity recognition in a hub-governed network – insights from garage services (2019)
Optimaalista itseä etsimässä. Wellness-kulutus ja -elämäntyyli – Pinnallinen markkinointikikka vai merkityksellinen henkilökohtainen muutosprosessi ja itsensä brändäämisen keino? (2019)
Optimal advertising for a generalized Vidale-Wolfe response model (2022)
Organizational Buying as Muddling Through: A Practice-Theory Approach (2012)
Organizational Structures for New Service Development (2018)
Organizing for solution business: internal vs. external resource integration (2013)
Os efeitos da qualidade dos serviços eletrônicos: Uma revisão metanalítica (2016)