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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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A Paradigmatic Approach to Time in International Business Research
(Presenation at the Annual Meeting of the Academy of International Business (AIB) 2023) (2023)
A Path of International Growth. Case PurFilec Ltd (2010)
A place to live or a new phase in life? The transformational potential of a nursing home
(Paper presented at the conference on Meaningful Relations in Aging and Dying. University of Helsinki & University of Eastern Finland, Helsinki 28.-30.8. 2019) (2019)
A Process Model of Organizational Innovation Adoption – A Grounded Analysis of the Pathway from Awareness of Innovation to its Adoption (2014)
A relação entre os elementos da cocriação, satisfação e confiança no contexto de serviços (2016)
A relational approach on market innovation: a transformation from manned to unmanned vessels and autonomous shipping
(Esitys 32nd IMP (Industrial Marketing and Purchasing) Conferencessa, 20.8.-3.9. 2016, Poznan Poland) (2016)
Are personas done? Evaluating their usefulness in the age of digital analytics (2018)
Are These Comments Triggering? Predicting Triggers of Toxicity in Online Discussions (2020)
Arkiliikkumisesta bisnestä: Kestävän liiketoimintaekosysteemin tulevaisuuskuva (2022)
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda (2021)