A Measure for Companies' Customer Portfolio Management



: Terho H

Publisher: HAWORTH PRESS INC

: 2009

: Journal of Business to Business Marketing

: JOURNAL OF BUSINESS-TO-BUSINESS MARKETING

: J BUS-BUS MARK

: 16

: 4

: 374

: 411

: 38

: 1051-712X

DOI: https://doi.org/10.1080/10517120902762542


Implications: This study gives an extensive, up-to-date review Of customer portfolio management and provides measures for future research on companies' CPM practices and performance. Further, the theory and the field study highlighted several central topics that should be addressed in future CPM studies. The resulting managerial implications derive from the discussion on The key aspects of developing CPM practices in business.



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