Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
- Why Would You Run around Chasing a Ball? Embodied and Temporal Emotions during Leisure Time Physical Activity (2022)
- With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)
- Yhteiskehittäminen asiantuntijapalvelujen tuotteistamisessa (2016)
- "You Always Get an Answer" : Analyzing Users' Interaction with AI-Generated Personas Given Unanswerable Questions and Risk of Hallucination (2025)
- Zooming out: Actor engagement beyond the dyadic (2018)







