A3 Refereed book chapter or chapter in a compilation book

Wertbasiertes Verkaufen auf Industriegütermärkten

Authors: Eggert A, Haas A, Ulaga W, Terho H

Editors: Klaus Backhaus und Markus Voeth

Publication year: 2015

Book title : Handbuch Industriegütermarketing

First page : 483

Last page: 495

ISBN: 978-3-8349-4680-5

eISBN: 978-3-8349-4681-2

Publication's open availability at the time of reporting: No Open Access

Publication channel's open availability : No Open Access publication channel