A3 Refereed book chapter or chapter in a compilation book

Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19



Authors: Grénman Miia, Hakala Ulla, Mueller Barbara, Chan Kara

Editors: Vignolles Alexandra, Waiguny Martin K. J.

Publishing place: Wiesbaden

Publication year: 2023

Book title : Advances in Advertising Research : Communicating, Designing and Consuming Authenticity and Narrative

Series title: European Advertising Academy

Volume: XII

First page : 53

Last page: 64

ISBN: 978-3-658-40428-4

eISBN: 978-3-658-40429-1

ISSN: 2626-0328

DOI: https://doi.org/10.1007/978-3-658-40429-1_4

Web address : https://link.springer.com/chapter/10.1007/978-3-658-40429-1_4


Abstract

This study sheds light on the ways wellness, a fast-growing industry all around the world, is incorporated into the daily lives of Gen Z consumers in Eastern and Western cultures during COVID-19. More specifically, we investigate perceptions of wellness and the products, services, and brands used by Gen Zs as means of achieving wellness. The empirical study was conducted in the U.S., Finland, and Hong Kong.



Last updated on 2024-26-11 at 21:18