A4 Refereed article in a conference publication

Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers

Authors: Ulla Hakala, Miia Grénman, Barbara Mueller

Conference name: Global Brand Conference of the Academy of Marketing, School of Business and Economic

Publishing place: Kalmar

Publication year: 2017

Book title : Proceedings of the 12th Global Brand Conference of the Academy of Marketing, School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017

First page : 204

Last page: 208

Number of pages: 5

ISBN: 978-91-88357-69-4