Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- How to manage innovation processes in extensive networks: A longitudinal study (2017)
- How to transform a product-focused salesforce to solution sales? (2018)
- How we like to think and the impact it has on what we end up buying – Segmenting consumers by decision making styles (2013)
- Hyönteisruoka ja kuluttajan psykologia (2017)
- Hyväkään uutuus ei myy itse itseään (2010)
- Hyvinvointi ja elämyksellinen erikoiskauppa - Wellness liiketoimintamahdollisuutena (2013)
- Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data (2018)
- Impact of point-of-purchase olfactory cues on purchase behavior (2017)
- Improving customer participation in knowledge intensive business services (2015)
- IMP thinking and IMM: Co-creating value for business marketing (2018)
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