A1 Refereed original research article in a scientific journal

How to Develop Business Models for Fast Internationalization - Lessons from a High-tech Startup




AuthorsJokela Päivi, Jaakkola Elina, Levy Eytan, Nahmias Doron

PublisherInderscience Publishers

Publication year2014

JournalInternational Journal of Technology Marketing

Volume9

Issue4

First page 336

Last page355

Number of pages20


Abstract

This study analyses the business model development of an internationalizing high-tech firm seeking rapid growth, addressing the connection between the business model and entry mode selection. The paper employs an in-depth case study examining a high-tech firm that operates in the cleantech industry. The study demonstrates that fast internationalization is possible by using a range of entry modes at the same time by developing and applying different business models for different target markets. Product/technology-based vs. service-based models can be developed in parallel but require adjustments in business model components, determining the suitable entry modes. Developing diverse business models may help firms balance risk, revenue flow, and resource allocation and acquisition when entering new markets. Our results emphasise the role of network components in the business model.




Last updated on 2024-26-11 at 11:54