How we like to think and the impact it has on what we end up buying – Segmenting consumers by decision making styles - UTU Research Portal

E1 Popularised article

How we like to think and the impact it has on what we end up buying – Segmenting consumers by decision making styles

Subtitle: Segmenting consumers by decision making styles

Authors: Halonen Elina

Publisher: ESOMAR

Publication year: 2013

Journal: Research World

Issue: October

Web address : http://www.esomar.org/publications-store/research-world-magazine.php

Downloadable publication

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.

RW October 2013 - How we like to think and the impact it has on what we end up buying.pdf