Kalle Nuortimo - UTU Research Portal

Kalle Nuortimo

- Doctoral Researcher,
Marketing (Department of Marketing and International Business)

kalle.p.nuortimo@utu.fi

Publications

Developing a social media firestorm scale : from conceptualization to AI-assisted validation (2025)
- Journal of Marketing Analytics
Nuortimo, Kalle; Harkonen, Janne; Breznik, Kristijan; Hannes, Rajeeka
(A1 Refereed original research article in a scientific journal)
Exploring corporate reputation and crisis communication (2024)
- Journal of Marketing Analytics
Nuortimo, Kalle; Harkonen, Janne; Breznik, Kristijan
(A1 Refereed original research article in a scientific journal)
Global, regional, and local acceptance of solar power (2024)
- Renewable and Sustainable Energy Reviews
Nuortimo, Kalle; Harkonen, Janne; Breznik, Kristijan
(A1 Refereed original research article in a scientific journal)
Introducing concepts: stairs of acceptance and project specific reputation score. Exploring public acceptance in three Finnish construction projects via large dataset media-analytics (2023)
- Journal of Intelligence Studies in Business
Nuortimo Kalle, Härkönen Janne
(A1 Refereed original research article in a scientific journal)
The first wave impact of the COVID-19 pandemic on the Nasdaq Helsinki stock exchange: Weak signal detection with managerial implications (2021)
- Journal of Intelligence Studies in Business
Nuortimo Kalle, Härkönen Janne
(A1 Refereed original research article in a scientific journal)