Rami Olkkonen
rami.olkkonen@utu.fi +358 29 450 2581 +358 40 130 6067 Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-0433-4916 |
Publications 
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- How Can Intelligent Persona Features Support Online Advertising Work? (2023)
- International Conference on Advances in Computer-Human Interactions
(A4 Refereed article in a conference publication ) - How Can Personas Support Online Advertising Process? Proposing ‘Persona-Based Online Advertising Optimization (2023)
- Proceedings of the European Marketing AcademyInternational Journal of Human-Computer Studies
(A4 Refereed article in a conference publication ) - The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task (2023)
(A1 Refereed original research article in a scientific journal) - The underexplored potential of intertextuality in advertising
(Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023) Olkkonen Rami, Pajuranta Katariina, Lipasti Olga
(Other publication) - CRM system implementation and firm performance: the role of consultant facilitation and user involvement (2022)
- Journal of Business and Industrial Marketing
(A1 Refereed original research article in a scientific journal) - The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)
- Journal of Business Research
(A1 Refereed original research article in a scientific journal) - Roughing out a Sobering (?) Research Paradigmatic Schema for Marketing and other Social Phenomena Studies (2020) Henrikki Tikkanen - 50 Rami Olkkonen, Hannu Makkonen
(B2 Non-refereed book chapter or chapter in a compilation book) - Minne menet, markkinointitiede? (2018) Miten menee, markkinointitiede? : professori Rami Olkkosen juhlakirja Rami Olkkonen
(B2 Non-refereed book chapter or chapter in a compilation book) - “Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships (2018)
- Journal of Business and Industrial Marketing
(A1 Refereed original research article in a scientific journal) - With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)
- Lecture Notes in Computer Science
(A4 Refereed article in a conference publication ) - Interactive value formation in inter-organizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction (2017)
- Marketing Theory
(A1 Refereed original research article in a scientific journal) - The potential of network pictures for international alliance and network research (2015) Handbook on International Alliance and Network Research Valtteri Kaartemo, Hannu Makkonen, Rami Olkkonen
(A3 Refereed book chapter or chapter in a compilation book) - Dynamic capabilities and firm performance in a financial crisis (2014)
- Journal of Business Research
(A1 Refereed original research article in a scientific journal) - Forging Links between Ethical Theory and Business Network Research (2014) Industrial Marketing and Purchasing Conference, 30th Annual IMP Conference Rami Olkkonen, Hannu Makkonen
(A4 Refereed article in a conference publication ) - An Integrative Framework for the Study of Inter-organisational Relationship Development – A Conceptual Outline and Empirical Illustration (2013) IMP2013 Proceedings: Building and Managing Relationships in a Global Network Makkonen Hannu, Olkkonen Rami
(A4 Refereed article in a conference publication ) - Cadogan & Lee’s (2010) Suggestion for Measuring Endogenous Formative Variables: An Empirical Example.Co-Innovation: Characterization after 25 Years of Research (2013) Proceedings of the 42nd annual European Marketing Academy conference Suoniemi Samppa, Terho Harri, Olkkonen Rami
(A4 Refereed article in a conference publication ) - The conceptual locus and functionality of key supplier management – A multi-dyadic qualitative study (2013) 14th International CINet Conference, Business Development and Co-creation Mustak Mekhail, Karhu Anna, Olkkonen Rami
(A4 Refereed article in a conference publication ) - Narrative approach in business network process research - Implications for theory and methodology (2013)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - (2012)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Narrative approach on network process research : Implications for theory and methodology (2012)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal)
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