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How institutional complexity influences value co-creation? The mediating role of identity




AuthorsLarissa Carine Braz Becker

Conference nameForum on Markets and Marketing

Publishing placeUniversity of Arizona

Publication year2018

Web address https://www.eller.arizona.edu/fmm2018

Self-archived copy’s web addresshttps://research.utu.fi/converis/portal/detail/Publication/37870320



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