Samppa Suoniemi

Marketing (Department of Marketing and International Business)

sawisu@utu.fi

Publications

CRM system implementation and firm performance: the role of consultant facilitation and user involvement (2022)
- Journal of Business and Industrial Marketing
Suoniemi Samppa, Zablah Alex, Terho Harri, Olkkonen Rami, Straub Detmar, Makkonen Hannu

(A1 Refereed original research article in a scientific journal)
The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)
- Journal of Business Research
Suoniemi Samppa, Terho Harri, Zablah Alex, Olkkonen Rami, Straub Detmar W.
(A1 Refereed original research article in a scientific journal)
Big data and firm performance: The roles of market-directed capabilities and business strategy (2020)
- Information and Management
Samppa Suoniemi, Lars Meyer-Waarden, Andreas Munzel, Alex Ricardo Zablah, DetmarStraube
(A1 Refereed original research article in a scientific journal)
Big Data – Driven Marketing
(konferenssiabstrakti) (2018) Back to the Future: Using Marketing Basics to Provide Customer Value Samppa Suoniemi, Lars Meyer-Waarden, Andreas Munzel
(A4 Refereed article in a conference publication )
Big Data Resources, Marketing Capabilities, and Firm Performance. (2017) Winter Marketing Academic Conference 2017: Better Marketing for a Better World Samppa Suoniemi, Lars Meyer-Waarden, Andreas Munzel
(A4 Refereed article in a conference publication )
Big Data Analytics Use in Customer Relationship Management: Antecedents and Performance Implications
(Esitys The 24th international colloquium on Relationship Marketing -konferenssissa, 6.-9. 2016 Toulouse, France) (2016) NA Samppa Suoniemi, Lars Meyer-Waarden, Andreas Munzel
(Other publication)
Cadogan & Lee’s (2010) Suggestion for Measuring Endogenous Formative Variables: An Empirical Example. (2013) Proceedings of the 42nd annual European Marketing Academy conference Suoniemi Samppa, Terho Harri, Olkkonen Rami
(A4 Refereed article in a conference publication )
The Impact of CRM System Development on CRM Acceptance. (2013) Suoniemi Samppa
(G4 Monograph dissertation)
The Measurement of Endogenous Higher-Order Formative Composite Variables in PLS-SEM : An Empirical Application from CRM System Development. (2012) Suoniemi, Samppa;Terho, Harri;Olkkonen, Rami
(B3 Non-refereed article in a conference publication)