Kaisa Saastamoinen
kmtsaa@utu.fi +358 29 450 4075 +358 50 505 8957 Rehtorinpellonkatu 3 Turku |
Areas of expertise
Education Specialist in the national Basics of Business Studies study module (www.lito.fi).
Education Specialist in the national Basics of Business Studies study module (www.lito.fi).
Publications 
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- Development of an e-exercises application for an introductory statistics course at university level (2025)
- Education and New Developments
(A4 Refereed article in a conference publication ) - Generational Shifts in Fashion Consciousness: Implications for Retailers and City Planners
(Presentation at Maantieteen päivät/Finnish Geography Days 2024) (2024) Marjanen, Heli; Kohijoki, Anna-Maija; Saastamoinen, Kaisa
(Other publication) - Old Dogs Learning New Tricks? The Effect of Age and Generation on Shopping Behaviour (2019)
- International Review of Retail, Distribution and Consumer Research
(A1 Refereed original research article in a scientific journal) - Old Dogs Learning New Tricks? The Effect of Age and Generation on Shopping Behaviour (2019) Proceedings of the 20th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD) Heli Marjanen, Anna-Maija Kohijoki, Kaisa Saastamoinen, Janne Engblom
(A4 Refereed article in a conference publication ) - Degeneration of the inner-city retail areas – is the internet really to blame?
(Presentation at the Nordic Retail and Wholesale Conference, Reykjavik 7.-9.11. 2018) (2018) Heli Marjanen, Kaisa Saastamoinen, Anna-Maija Kohijoki
(Other publication) - Kuluttajakäyttäytyminen ja kaupan rakennemuutos - neljännesvuosisata kaupan tutkimusta Turussa (2018) Miten menee, markkinointitiede? : professori Rami Olkkosen juhlakirja Heli Marjanen, Kaisa Saastamoinen
(B2 Non-refereed book chapter or chapter in a compilation book) - Hyvinvointia mittaamalla? Wellnessteknologian käytön tuottama arvo (2017)
- Kulutustutkimus.Nyt
(A1 Refereed original research article in a scientific journal) - Profiling the ageing wellness consumers in the retailing context (2016)
- International Review of Retail, Distribution and Consumer Research
(A1 Refereed original research article in a scientific journal) - Generation X - the Unexplored Potential in the Wellness Market (2015) The EAERCD 2015 conference proceedings Anna-Maija Kohijoki, Heli Marjanen, Kaisa Saastamoinen
(A4 Refereed article in a conference publication ) - Generation X - the unknown potential in the wellness market (2014) Kohijoki Anna-Maija, Marjanen Heli, Saastamoinen Kaisa
(Other publication)
UTU Research Portal