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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business


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    Persons
      
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    • Mustak, Mekhail
    • Luukka, Timo
    • Hoffrén, Viljami
    • Hurmerinta, Leila
    • Ibrahimi, Arton
    • Jaakkola, Elina
    • Järvinen, Elina
    • Kaate, Ilkka
    • Kauvosaari, Olga
    • Köhler, Outi
    • Kyrö, Jari
    • Lehto, Sissi
    • Lunden, Anna
    • Martola, Timo


    Publications
      
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    12 of 67
      
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    • Confusion and information triggered by photos in persona profilesCreating a successful brand on mobile: Case Angry Birds game  (2019)
    • Confusion prediction from eye-tracking data: Experiments with machine learningCountry image as a nation branding tool  (2019)
    • Constructing time in international business research  (2015)
    • Consumer-based brand equity and top-of-mind awareness: A cross-country analysis  (2012)
    • Corporate Social Responsibility and Ethical Exchange Behavior: – Cornerstones of the Ethical Network Reputation  (2014)
    • Could AI eliminate the need for human eye-tracking testing in advert evaluation?
      (Presentation at the 22nd International Conference on Research in Advertising (ICORIA) 2024)        (2024)
    • Country image as a nation-branding tool  (2013)
    •   (2011)
    • Creating and establishing networks for the commercialization of innovations  (2012)
    •   (2011)

    Last updated on 2022-02-02 at 01:17

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