B3 Non-refereed article in a conference publication

Country image as a nation branding tool

Authors: Hakala, Ulla;Lemmetyinen, Arja

Editors: Niina Nummela

Publisher: Turun kauppakorkeakoulu, Uniprint

Publication year: 2011

Book title : Keeping up the legacy - interactive teaching in marketing and international business. Cases in honour of lecturer Martti Salo.

ISBN: 978-952-249-153-4