Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Breaking the Wall - Contextualization in International Business Research with a Mixed-Method Approach (Competitive paper presented at the Annual Meeting of the Academy of International Business, 2016, New Orleans, LA, USA) (2016)
- Building corporate brand heritage: towards an operationalisation of the concept (2016)
- Building the place brand on the heritage (2014)
- Building up a firms commercialisation competence: from product concept to the first reference (2013)
- Business from Everyday Physical Activity – A Futures Image of a Sustainable Business Ecosystem (2023)
- Business solutions as market signals that facilitate product sales (2020)
- Business Solutions as Signals
(Esitys ISBM Academic Conferencessa, Boston 8.-9.8. 2018) (2018) - Busting Myths of Electronic Word of Mouth: The Relationship between Customer Ratings and the Sales of Mobile Applications (2015)
- Buyer attractiveness as a catalyst for buyer-supplier relationship development (2016)
- C2C value creation: social anxiety and retail environment (2017)
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