A Process Model of Organizational Innovation Adoption – A Grounded Analysis of the Pathway from Awareness of Innovation to its Adoption




A Grounded Analysis of the Pathway from Awareness of Innovation to its Adoption

Hannu Makkonen, Wesley J. Johnston, Raj Javalgi

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Annual Conference of the European Academy of Management EURAM

2014

14th Annual Conference of the European Academy of Management EURAM 2014 Valencia

978-84-697-0377-9




Last updated on 2024-26-11 at 22:34