Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- The role of networks in building a higher education brand (2013)
- The role of Nokia in branding Finland. Companies as vectors of nation branding (2010)
- The role of visioning in business network strategizing (2023)
- The spillover effects of co-branding on partner brands’ brand equity (2010)
- The Touchy Subject of the Place Name – Contemplating Municipality Names and Branding in Merging Situations (2013)
- The underexplored potential of intertextuality in advertising
(Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023) - The Voice of Dwellers - Developin a place brand by listening to the residents (2021)
- Things change: Comparing results using historical data and user testing for evaluating a recommendation task
(Extended Abstract) (2020) - Three Ways to Sell Value in B2B Markets (2021)
- Time and dynamism in the Helsinki internationalization process model (2024)
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