The underexplored potential of intertextuality in advertising (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) - UTU Research Portal

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The underexplored potential of intertextuality in advertising
(Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023)

: Olkkonen Rami, Pajuranta Katariina, Lipasti Olga

: International Conference on Research in Advertising

: 2023