Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
- The Touchy Subject of the Place Name – Contemplating Municipality Names and Branding in Merging Situations (2013)
- The underexplored potential of intertextuality in advertising
(Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023) - The Voice of Dwellers - Developin a place brand by listening to the residents (2021)
- Things change: Comparing results using historical data and user testing for evaluating a recommendation task
(Extended Abstract) (2020) - Three Ways to Sell Value in B2B Markets (2021)
- Time and dynamism in the Helsinki internationalization process model (2024)
- Time and process in business network research (2012)
- Time as an antecedent of routine development (2017)
- Time-related aspects of commute well-being (2023)
- Time-related experiences and construction of elderly care services (2017)