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The name of the place as a carrier of the place heritage – Implications for place branding

: Implications for place branding

: Ulla Hakala, Paula Sjöblom, Satu-Päivi Kantola

: 2014

: http://www.herts.ac.uk/__data/assets/pdf_file/0003/59574/GBC2014-Abstract-Booklet-v5-31March.pdf