Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
1 of 3
5 of 66
- Arvon myynnin ja ostamisen kompastuskivet (2018)
- Assessing and enhancing the impact potential of marketing articles (2021)
- Assessing the Accuracy of Four Popular Face Recognition Tools for Inferring Gender, Age, and Race (2018)
- Assessing the Performance Impact of Value Based Selling : Come Strong or Don’t Come at All (2012)
- A strengths-based approach to vulnerability: co-creating transformative value through art-based interventions in healthcare (2024)
- A Survey of 15 Years of Data-Driven Persona Development (2021)
- A template for data-driven personas: Analyzing 31 quantitatively oriented persona profiles (2020)
- A transition from goods-dominant to service-dominant exchange logic: A relational perspective (2015)
- A Typology of B2B Value Platforms
(Presentation at the 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin 27.-29.6. 2019) (2019) - Automatically Conceptualizing Social Media Analytics Data via Personas (2018)
UTU Research Portal