Across the globe acceptance of green products are
increasing. This study tries to investigate the scenario from the
context of Bangladesh. It focuses on the factors affecting
consumers’ attitude and their buying behavior. This study tries
to understand the consumers’ attitude, intention and behavior
based on theory of planned behavior. It examines four factors
that has direct influence on consumer purchase behavior and
these factors are- attitude, local environmental awareness, peer
influence and knowledge. This paper investigates and tries to
understand the purchase behavior of green products of
Bangladeshi consumers. In this study quantitative approach has
been used. Data was collected from different supermarkets in
specific places in Dhaka city.