Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
- Rebranding a "rather strange, definitely unique" city via co-creation with its residents (2020)
- Rebranding (2024)
- Reciprocal Adaptations for Successful Value-Driven Exchange in B2B Markets (2018)
- Re-conceptualizing the role of family context in emerging economy family business and entrepreneurship (2015)
- Recovery journey (2018)
- Re-examining the link between fairness and commitment in buyer-supplier relationships (2017)
- Reference communication and third actors in the initiation of business relationships (2011)
- Reflections on Episodic Narrative Interviews (2010)
- Relationship formation in collaborative new service developement (2012)
- Relationship Marketing Theory: Its Roots and Direction (2011)





