Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
- Balancing service inclusion for primary and secondary customers experiencing vulnerabilities (2021)
- Beyond the dyadic: customer engagement in increasingly networked environments (2018)
- Big data and firm performance: The roles of market-directed capabilities and business strategyBoosted by failure? Entrepreneurial internationalisation as a cyclical learning process (2020)
- Biometric tourism research - a literature review and a reseach agenda
(25th Nordic Symposium on Tourism and Hospitality Research -konferenssin abstrakti) (2016) - 2024





