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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Confusion and information triggered by photos in persona profiles (2019)
Confusion prediction from eye-tracking data: Experiments with machine learning (2019)
Constructing time in international business research (2015)
Consumer-based brand equity and top-of-mind awareness: A cross-country analysis (2012)
Corporate Social Responsibility and Ethical Exchange Behavior: – Cornerstones of the Ethical Network Reputation (2014)
Could AI eliminate the need for human eye-tracking testing in advert evaluation?
(Presentation at the 22nd International Conference on Research in Advertising (ICORIA) 2024) (2024)
Country image as a nation-branding tool (2013)
Country image as a nation branding tool (2011)
Creating and establishing networks for the commercialization of innovations (2012)
Creating a successful brand on mobile: Case Angry Birds game (2011)